Privacy Policy
1. Our Commitment to Your Privacy
FIREX Distribution Australia Pty Ltd (“FIREX”, “we”, “our”, “us”) respects your right to privacy and is committed to protecting the personal information we collect from you. We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).
This Privacy Policy explains how we collect, use, disclose, and store your personal information, and how you can access or correct the information we hold about you.
“Personal information” means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not and whether recorded in a material form or not.
2. Types of Personal Information We Collect
We may collect the following types of personal information:
- Name, postal address, email address, phone number, and other contact details
- Business name, position or job title (if applicable)
- Payment and billing details (including credit card or bank account information)
- Details of products and services you have purchased from us or enquired about
- Feedback, survey responses, or other information you provide
- Information collected automatically from your device when you visit our website (e.g., IP address, browser type, referring website, pages viewed, date/time visited, operating system, whether you are using a mobile device).
If you provide personal information about another person, you must have their consent to do so.
3. How We Collect Personal Information
We collect personal information directly from you when you:
- Place an order or make an enquiry
- Subscribe to our mailing list or request marketing materials
- Provide feedback, enter promotions, or respond to surveys
- Communicate with us via phone, email, SMS, social media, or in person
We may also collect information from:
- Our website and online services (including through cookies, internet tags, navigational data collection, and analytics tools)
- Publicly available sources
- Third parties such as suppliers, partners, and service providers.
4. Purpose of Collecting and Using Personal Information
We collect, hold, use, and disclose your personal information for the following purposes:
- To provide our products and services
- To process payments and manage accounts
- To communicate with you, including sending updates and marketing materials (you may opt out at any time)
- To improve our products, services, and customer experience
- To customise our website and online services to better meet your needs
- To comply with legal obligations and resolve disputes
- To prevent fraud and protect our legal rights and interests.
We will not use or disclose your personal information for purposes other than those described in this policy without your consent, unless authorised or required by law.
5. Marketing Communications
We may send you promotional offers or updates about our products and services. You may opt out of receiving these communications at any time by:
- Using the “unsubscribe” link in our emails
- Replying “STOP” to SMS messages
- Contacting us using the details below.
6. Disclosure of Personal Information
We may disclose your personal information to:
- Our employees, contractors, and related companies
- Service providers and partners who help us operate our business (e.g., IT, payment processing, delivery, and marketing services)
- Professional advisers (e.g., accountants, lawyers, auditors)
- Government agencies, regulators, or law enforcement where required or authorised by law
- Third parties in connection with a potential merger, acquisition, or sale of business assets (under confidentiality obligations).
We may also disclose your information to overseas recipients where necessary to provide our products and services.
7. Security of Personal Information
We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. This includes physical, electronic, and managerial safeguards.
Personal information is stored on secure servers and can only be accessed by authorised staff via unique usernames and passwords.
However, no data transmission over the internet can be guaranteed as fully secure. Any personal information you send to us is at your own risk.
8. Retention and Destruction of Information
We keep your personal information for as long as it is needed for the purposes outlined in this policy or as required by law. When no longer required, we will take reasonable steps to securely destroy or permanently de-identify it.
9. Access and Correction of Personal Information
You have the right to request access to the personal information we hold about you and to request that it be corrected if inaccurate, out-of-date, incomplete, irrelevant, or misleading.
Requests should be made in writing to the Privacy Officer (see Section 14). We will respond within a reasonable period and in accordance with the Privacy Act. In some cases, we may refuse access as permitted by law, and we will provide written reasons for any refusal.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be published on our website with the updated effective date. We encourage you to review this policy periodically.
11. Cookies, Tracking Technologies, and Website Use
When you visit our website, we may collect anonymous information about you using technologies such as cookies, internet tags, navigational data collection, and analytics tools.
Your browser automatically transmits some of this anonymous information to us, including:
- The URL of the website you visited immediately before our site
- The browser version and operating system you are using (or whether you are using a mobile device)
- The date and time you visited
- The pages you viewed on our site
- Your IP address.
Cookies are small text files stored on your device to remember your preferences, enable certain functionality, and help us analyse website usage. If your browser is set to refuse cookies, you may not be able to access all areas or features of the site.
We may combine anonymous session information or other tracking data with personal information collected from you to better understand your online experience and determine which products, promotions, and services may interest you.
12. Links to Third-Party Sites
Our website may contain links to external sites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.
13. Overseas Disclosures
We may store, process, or transfer personal information to service providers located outside Australia where necessary to provide our products and services. We will take reasonable steps to ensure these recipients handle your personal information in accordance with this policy and the Australian Privacy Principles.
14. Contact Us
Privacy Officer
FIREX Distribution Australia Pty Ltd
Address: 14 Distribution Place, Seven Hills, NSW 2147, Australia
Email: sales@firex.com.au
Phone: 1300 246 247
